Case Study: Avery Dennison achieves 37% cost savings and 3X higher email open rates with Act-On Software

Avery Dennison - Customer Case Study

Avery Dennison, a global leader in adhesive technologies and labeling solutions with more than 25,000 employees and nearly 50 websites, faced fragmented marketing operations: business units ran siloed Act-On instances, duplicating work and lacking visibility, while diverse product lines and long buying cycles required highly targeted, sustained campaigns. This made it hard to scale nurture programs, enforce brand consistency, and control license costs.

By consolidating Act-On into a parent/child account structure, optimizing active-contact pricing, and rolling out automated, targeted nurture sequences fed by forms on the corporate site, the team cut license costs by 37%, tripled email open rates, and freed up significant time and personnel. Centralized visibility, reusable templates, Salesforce integration, and regular cross-team knowledge sharing also produced many well-nurtured leads and stronger, more consistent marketing across the company.

Avery Dennison

James Moat

Director of Global Digital Corporate Communications