Case Study: American Endowment Foundation achieves 4x faster campaign deployment and >100% increase in leads with Act-On Software

American Endowment Foundation - Customer Case Study

American Endowment Foundation, a small organization in the financial services sector, was struggling with inadequate lead generation and nurturing, disconnected marketing systems, and an inability to measure campaign success — problems that prompted a search for a more integrated marketing solution.

By adopting Act-On for its ease of use, CRM integration, automated email programs, forms/landing pages and reporting, the foundation improved lead nurturing, accelerated its sales funnel and cut campaign development time dramatically — running its first campaign in 2–4 weeks and implementing campaigns 4× faster overall, with a >100% increase in lead volume and notable time and resource savings, plus best‑in‑class customer support.

American Endowment Foundation

Eric Kinaitis

Director of Marketing