Case Study: Allegis achieves time savings, improved email performance and sales alignment with Act‑On Software

Allegis Taps into the Power of Tour de Force’s Integration with Act-On

Allegis, a leading manufacturer and distributor of latches, handles, and hinges, faced fragmented systems and a time‑consuming manual process for list segmentation that kept its marketing team from delivering personalized campaigns and hindered marketing/sales coordination. Without a centralized place for prospect activity, follow‑ups and data sharing with sales were slow and error‑prone.

By replacing Constant Contact with Act‑On and leveraging its integration with Tour de Force, Allegis centralized data, automated list hygiene and segmentation, and gained visibility into prospect behavior. The change saved the team 4–5 hours per week, boosted email open rates to 15–20%, nearly eliminated spam complaints, and tightened marketing/sales alignment for more efficient follow‑up and higher-quality customer engagement.

Allegis

Amanda Woolf

Digital Marketing Manager