Case Study: Airefco Inc achieves 3x faster campaign deployment and improved lead nurturing with Act-On Software

Airefco Inc - Customer Case Study

Airefco Inc., a medium-sized wholesale distributor, struggled with time-consuming campaign development, disconnected marketing systems, and an inability to track buyer engagement or measure campaign success. These challenges led them to replace basic email tools with a more integrated marketing automation solution to better align sales and marketing.

By implementing Act-On—valued for its ease of use, CRM integration, automated email programs, forms/landing pages, and strong support—Airefco improved lead nurturing, increased buyer engagement, and achieved significant time savings. They ran their first campaign in two weeks, now implement campaigns three times faster, and rate Act-On’s customer support as best in class.

Airefco Inc

Rachael Ettelman

Digital Marketing