Case Study: To the Point Marketing achieves 300% revenue growth with Act-On Software

Agency Attracts Bigger Clients, Increases Revenue by 300% with Act-On

To the Point Marketing (TTPM) is a full‑service interactive agency serving B2B and B2C clients that was struggling with manual, ESP‑based email programs that generated few qualified leads and consumed too many billable hours. Facing thin margins and limited ability to scale, TTPM began evaluating marketing automation to deliver more sophisticated, measurable lead‑generation campaigns.

TTPM selected Act‑On for its realistic inbound/outbound approach and transparent pricing, then used the platform to build multi‑channel, behavior‑driven campaigns (examples include a national B2B product launch and complex B2C travel promotions). The result: employee efficiency improved by ~80%, headcount rose 50%, revenue tripled (300%), lower turnover, and TTPM moved to higher‑value pricing and larger client engagements.

To the Point Marketing

Mary Alice LaPoint

President and Chief Strategist