Case Study: MedQuest Pharmacy streamlines fragmented marketing and boosts lead quality with Act-On Software

Act-On Tames Marketing Fragmentation, Increases Lead Quality for MedQuest

MedQuest Solutions, a rapidly growing provider of products and services for the healthy-aging market, faced a fragmented marketing stack that left customer and lead data scattered, email campaign metrics invisible, web-form submissions unmanaged, and no automated drip or nurturing capabilities. Michael Malmrose, VP of Marketing, needed a single system to consolidate data, report on campaign performance, and support lead nurturing.

MedQuest chose Act-On for its cost, ease of implementation and behavior-based drip capabilities. Act-On consolidated leads, added profiling and quick reporting, integrated easily with WebEx and Authorize.Net (with Salesforce integration planned), and automated post-form workflows. The result: better lead qualification and follow-up, the ability to manage higher lead volumes, and improved conversion as sales teams receive clearer, more actionable lead data.

MedQuest Pharmacy

Michael Malmrose

Vice President,Marketing