Case Study: TotalRewards Software achieves higher engagement and conversion rates with Act-On Software

Act-On Professional Services accelerates TotalRewards Software’s marketing program success

TotalRewards Software, headquartered in Rocklin, California, helps more than 500 global companies market their total rewards programs. Facing a product launch and lacking in-house marketing resources to build, execute and measure complex, Salesforce-integrated campaigns, CEO Ray O’Donnell turned to Act-On and its Professional Services partner, Access Marketing Company, for a strategic marketing solution.

Access Marketing defined target audiences, developed content and nurture strategies, and implemented website, email and social improvements using the Act-On platform—essentially becoming TotalRewards’ outsourced marketing department. The partnership drove notable gains: a 30% increase in email open rates, a 390% surge in LinkedIn followers and a 10% rise in trial conversions, along with higher registrations, leads and social engagement.

TotalRewards Software

Ray O’Donnell

CEO