Case Study: Jefferson Awards Foundation achieves increased stakeholder engagement and brand awareness with Act-On Software

Act-On Helps the Jefferson Awards Foundation Engage Stakeholders and Drive Brand Awareness

The Jefferson Awards Foundation, the nation’s longest-standing organization dedicated to activating and celebrating public service, runs youth programs and an annual gala while managing more than 35,000 contacts. Faced with fragmented communication systems and limited analytics, JAF needed a platform to scale outreach, segment lists, personalize campaigns, and deliver real-time performance data.

Act-On provided list segmentation, contact management, campaign personalization, multi-channel reporting, and automated workflows. By using behavioral intelligence to tailor outreach across 40 stakeholder groups, streamline gala invites/registration/follow-up, and re-engage program participants, JAF became more data-driven—improving program completion, stewardship, and overall brand awareness.

Jefferson Awards Foundation

Hillary Schafer

Executive Director