Case Study: Marketing Guys achieves higher open and conversion rates and scalable, repeatable marketing with Act-On Software

Act-On Empowers the Marketing Guys to Realize Their Marketing Goals

Marketing Guys is a MarTech-focused marketing agency that helps clients with digital marketing, demand generation and marketing-technology selection. Their main challenge was growing the business and increasing client capacity while still prioritizing hands-on client work—so they needed a tool that would let them efficiently target prospects and scale their own marketing without diverting resources from customers.

They chose Act-On for its usability and automation capabilities, using it for newsletters, forms, lead scoring, segmentation and lifecycle/targeted nurture programs. The platform delivered better insights and personalization, boosting open, click and conversion rates, creating scalable repeatable marketing that frees time for client work, and enabling them to demonstrate and deploy the same approach for dozens of other companies.

Marketing Guys

Janet Nawjin

Marketing Technology Consultant