Case Study: Absolute Exhibits achieves 84.5% revenue increase and improved lead personalization with Act-On Software

Absolute Exhibits Experiences 84.5% Increase in Revenue with Act-On

Absolute Exhibits, a full-service turnkey exhibit house in the business services sector, faced difficulty personalizing customer journeys, generating qualified leads, and handing opportunities to sales. A two-person marketing team was held back by an outdated automation platform that couldn’t support segmentation, web tracking, or an active event-driven marketing calendar.

They implemented Act-On within days and used it for email, segmentation, lead nurturing, social publishing, landing pages and visitor tracking. The result was an 84.5% increase in revenue, higher open and click rates, improved lead generation and conversions, and enough growth to add staff—driven by better metrics, targeted segmentation and more personalized campaigns.

Absolute Exhibits

Catherine Hess

Senior Marketing Manager