Case Study: AAJ Technologies achieves 20–40% more leads, 2–3 month ROI and faster campaigns with Act-On Software

AAJ Technologies - Customer Case Study

AAJ Technologies, a mid-sized software company, struggled with inadequate lead generation and difficulty measuring marketing’s impact, leading them to replace ClickDimensions and evaluate new marketing automation focused on outbound campaigns.

By adopting Act-On, AAJ improved lead nurturing and buyer engagement and gained easier performance analysis thanks to an intuitive interface, Microsoft Dynamics integration, and lead scoring. The platform helped them manage and qualify leads before CRM entry, align marketing and sales, achieve ROI in 2–3 months, implement campaigns twice as fast, and increase leads by 20–40%, with customer support rated very good.

AAJ Technologies

Sohail Muhammad

Microsoft Dynamics CRM Developer