Case Study: Response Mail Express (RME) achieves 49% increase in monthly lead flow and 68% decrease in cost per lead with Act-On Software

49% increase in monthly lead flow; 68% decrease in cost per lead

Response Mail Express (RME) is a Tampa-based direct marketing firm founded in 1995 that manages lead generation for regional and national clients and communicates with over 250,000 prospects each month. With a 26-person product marketing team, RME needed to coordinate high-volume online and offline campaigns, determine lead quality, and manage timely follow-up — all without adding staff.

By adopting Act-On’s marketing automation, RME launched campaigns quickly (productive within a week) and used landing pages, forms, lead scoring, segmentation, visitor tracking and Salesforce integration to automate follow-up and scale programs. The result was a 49% increase in monthly lead flow and a 68% decrease in cost per lead, plus more quality inbound leads per day and reduced dependency on IT.

Response Mail Express (RME)

Jonathan Cordeau

Director of Marketing