Case Study: Tradebox achieves scalable growth and faster customer support with Act!

Software for online retailers clicks with Act!

Tradebox, a UK software firm that has grown from bespoke developer to creator of market-leading off‑the‑shelf products used by over 1,100 online retailers, needed a more powerful CRM than its in‑house Access database to support rapid growth. The company faced challenges around managing license renewals, giving support teams instant customer context, segmenting prospects for a new product launch (Tradebox One) and scaling staff and processes as it pursues ambitious expansion targets.

Act! became Tradebox’s central CRM, automating renewal reminders, consolidating customer, prospect and supplier data into customized screens, and enabling targeted segmentation of markets and leads. With planned VoIP integration and faster onboarding of new hires, the system has improved support efficiency and sales focus — positioning Tradebox to quadruple its customer base and double headcount over the next 18 months while delivering higher levels of service.

Tradebox

Stephen Bales

Founder