Case Study: Salon Réal Thibault achieves personalized client management and increased customer loyalty with Act!

Salon Réal Thibault - Customer Case Study

Salon Réal Thibault is a longstanding hair salon in Saint‑Eustache near Montreal run by owner Réal Thibault. Faced with decades of handwritten records and the need to manage appointments, client histories and personalized services while running the business solo, Réal needed a simple, French‑friendly system to organize customer details, track treatments and support basic direct marketing.

The salon adopted Act! to manage its calendar, customer profiles, scanned hairstyle images and communication tasks from a single workstation (800 contacts, local backups). With Act! Réal saves time, delivers more personalized service, runs greeting‑card and planned email campaigns, receives remote technical support when needed and has made the system the business’s primary tool for boosting customer loyalty and word‑of‑mouth referrals.

Salon Réal Thibault

Réal Thibault

Hairdresser and Stylist