Case Study: Ken Loyd achieves streamlined, high‑engagement executive recruitment with Act!

Revolutionizing Executive Recruitment with Act!

Ken Loyd of KenLoyd.com is a 34‑year veteran executive recruiter for the restaurant industry (clients include Cheesecake Factory and Blaze Pizza) who struggled to move from paper-based processes to a scalable digital system. Faced with an overwhelming volume of contacts and the risk of missed follow-ups, he needed a CRM that could organize tens of thousands of records and support consistent, personalized outreach.

By making Act! the backbone of his business, Ken centralized a database of 78,000 contacts and 50,000 email addresses and adopted its integrated marketing automation and email tools to send 15,000–20,000 emails weekly, produce quarterly newsletters and personalized video emails, and use reminders and advanced searches for precise follow-up. The result: dramatically improved efficiency, open rates up to 60%, scalable outreach while keeping a personal touch, and stronger industry recognition.

Ken Loyd

Ken Loyd

Executive Recruiter