Case Study: Reebok Sports Club achieves 5,000 new memberships a year with Act!

Reebok Sports Club - Customer Case Study

Reebok Sports Club Canary Wharf is one of Europe’s largest luxury health clubs with 8,000 members and a fast-turnover clientele of transient City professionals. In a highly competitive London market the club must sign up roughly 5,000 new members a year while keeping capacity full, so Sales & Marketing Director Diane Kay needed a reliable way to track every prospect and ensure no opportunity slipped through the cracks.

The club uses Act! CRM to log every contact, group prospects for targeted phone/mail/email campaigns, schedule follow-ups as Opportunities, and run coordinated Outlook-driven emails after a Swiftpage-led staff upgrade. The disciplined use of Act! gives Reebok Sports Club 100% prospect follow-up, zero accidental post-join sales calls, about half a day a month saved for a sales manager, and the visibility to manage a seven-person sales team and consistently meet membership targets.

Reebok Sports Club

Diane Kay

Sales & Marketing Director