Case Study: Navi Solutions streamlines marketing and customer data management with Act!

Navi Solutions - Customer Case Study

Navi Solutions needed a better way to manage customer and supplier information after moving from paper files, Rolodexes, and disconnected tools, while also finding a way to drive prospects to its website through email marketing. The company chose Act! and Act! Marketing Automation to replace manual processes and serve as the hub for its CRM and related business applications.

Act! implemented an integrated setup centered on Act! CRM, with Act! Marketing Automation handling campaigns and segmentation across customer groups like end-users, resellers, and architects. As a result, Navi Solutions completed about 12 email marketing campaigns, improved targeting, and created a more tightly connected system that reduced frustration and made its multi-application workflow run more smoothly.

Navi Solutions

Alex Kramer

Co-founder