Case Study: MCJ Casings achieves growth from 400 to 700 managed accounts and improved customer service with Act!

MCJ Casings - Customer Case Study

MCJ Casings is a family-run, century-old UK maker of natural sausage skins that also supplies butchers’ sundries. After acquiring another firm and moving to new premises, the company needed to scale service while preserving the “personal touch” that sets it apart; its basic calendar system managing about 400 accounts no longer gave sales staff the customer detail they needed when callers rang.

After trialling several options the team implemented Act! CRM, giving sales instant access to account histories, a powerful calendar for proactive contact, and clearer call-handling metrics. The result: stronger customer relationships, better upsell timing and a jump from 400 to 700 managed accounts without adding staff, plus plans to extend engagement via Act!’s e-marketing tools.

MCJ Casings

Angela Banks

Sales Manager