Case Study: MedX achieves up to 30% e-marketing savings and improved productivity with Act! Growth Suite

Longtime Act! User Saves Up to 30% on Emarketing by Switching to Act! Growth Suite

MedX, a Toronto-based maker of therapeutic lasers and skin cancer–screening systems, needed to keep close contact with defined communities of buyers (dentists, chiropractors and physiotherapists) while marketing cost‑effectively and gaining reliable pipeline visibility. With Sales Manager Peter Elliott charged with making Act! central to their systems, the company found MailChimp costly and lacked an integrated way to track follow-ups, customer conversations and realistic forecasts.

By switching to Act! Growth Suite — combining CRM and marketing automation — MedX gained targeted email capabilities, a searchable “second brain” for every customer interaction, and clearer pipeline management. The move cut e‑marketing costs by an estimated 25–30%, lifted email open rates to around 40%, increased Elliott’s productivity, and improved customer service, with easy customization and reliable partner support.

MedX

Peter Elliott

Sales Manager