Case Study: Day Trade Fun achieves exponential growth and stronger client relationships with Act!

Day Trade Fun Achieves Unprecedented Growth with Act!

Day Trade Fun, founded in 2009 by Jay Ratliff, teaches students worldwide how to generate short-term gains in the stock market. The business needed a reliable, scalable way to track and nurture a growing contact list (37,000+), maintain long-term relationships, and quickly respond to occasional large influxes of leads from national radio appearances.

Act! became the company’s CRM and marketing automation backbone, enabling on-the-fly segmentation, highly personalized email, direct mail and call campaigns, easy import of large contact batches, and cloud-based data security. The result was major time savings, the ability to convert long-term prospects into loyal clients, a global student base, and sustained, exponential revenue growth.

Day Trade Fun

Jay Ratliff

Founder & Owner