Case Study: SmartVentilation achieves scalable marketing growth and 450+ high-quality contacts with Act!

Building an Effective Marketing Operation with Act!

SmartVentilation, founded by Wayne Dean, develops radon mitigation and indoor air-quality solutions but struggled to reach a broader audience and lacked marketing and sales experience. Reliant on paper files to manage contacts, the company needed a way to professionalize outreach and scale marketing without heavy training.

By adopting Act! CRM and marketing automation, Dean centralized contacts, imported state regulatory data, and launched scalable campaigns with minimal training. The platform improved targeting and tracking, generated a refined list of over 450 high-quality contacts, and enabled major campaigns that boosted engagement and positioned SmartVentilation for growth.

Smart Ventilation

Wayne Dean

Founder & Owner