Case Study: Jan Kuipers Nunspeet achieves improved lead coordination and time savings with Act! CRM

Bike firm rides higher thanks to Act! CRM

Jan Kuipers Nunspeet, a nearly 90-year-old Dutch manufacturer of bike shelters, racks and other street furniture, was held back by self-built, paper-based databases that didn’t integrate with its ERP. That lack of visibility into pre-order activity forced manual data transfers, prevented effective pipeline management and limited the company’s ability to pursue new contracts.

The company implemented Act! CRM (with Power BI) because it was intuitive, customizable and cost-effective, centralizing leads, quotes and customer data while connecting sales, production and bookkeeping. As a result, leads are contacted consistently, offers are better coordinated, win probabilities can be calculated, marketing is more targeted, digital records save time, team communication has improved, and the firm is better positioned for growth.

Jan Kuipers Nunspeet

John Herik

Head of Purchasing and ICT Manager