Case Study: Cardinal Realty Group achieves a 15,500-contact advantage and smarter deal-making with Act!

Act! Turns Real Estate Broker Into Property Wizard

Cardinal Realty Group, led by Hal Hanstein, is a commercial real estate brokerage that depends on relationships to source deals across multiple U.S. markets and beyond. The key challenge was organizing and quickly accessing a vast, evolving network of owners, developers, brokers and officials so Hal could make the right connections and adapt when the market shifted.

Hal implemented Act! CRM to centralize and maintain a living database of 15,500+ contacts, use Groups to target the right experts, run tailored email campaigns, and get actionable insights with consultant support. The result: faster, more precise deal‑making, stronger long‑term relationships, the ability to pivot into international investment, and a resource Hal values at roughly $500,000—calling Act! the lifeblood of his business.

Cardinal Realty Group

Hal Hanstein

President