Case Study: Connect Vending achieves higher order conversion and faster sales with Act!

Act! the positive answer to personalised service

Connect Vending, an Oxfordshire-based independent vending supplier, needed a better way to manage and grow customer relationships while increasing order conversion and handling more customer calls efficiently. The company’s challenge was to capture usable information across the customer lifecycle so conversations could be personalized and opportunities identified at the right moment.

Implementing Act! CRM gave Connect Vending detailed, real-time account information and improved internal data structure, enabling faster data capture and sharing across the team. As a result, sales productivity and call-handling capacity increased, time from first contact to sale shortened, repeat business rose (30% of orders come from existing clients), and the company is expanding to email marketing and winning larger contracts.

Connect Vending

Dasha Skelton

Connect Vending