Case Study: Manessens achieves scalable sales growth and 10 new accounts a year with Act! CRM

Act! the cornerstone of a powerful sales strategy

Manessens is a Nantes-based consulting firm launched in 2006 that sells to France’s competitive IT and services markets. To win clients quickly and stay organized across complex accounts, the 15-strong sales team needed a CRM that could target prospects, capture detailed client histories, and turn leads into sales.

The firm adopted Act! for its configurability and ease of use—new hires are productive within half a day—and to give every salesperson a 360° view of clients, schedule timely outreach, and even track recruitment prospects. With Act! and Business Care support, Manessens now manages a 50,000-entry database, opens about 10 new accounts a year, connects its sales force through one system, and has grown to around 60 employees with a second Paris office and several major corporate clients.

Manessens

Olivier Tardif

Co-Manager and Sales Director