Case Study: Schoch Werkhaus achieves flexible, centralized CRM and more effective marketing with Act!

Act! Pioneer Continues to Reap the Rewards

Schoch Werkhaus is a family‑owned Swiss firm that designs innovative workplace environments and differentiates itself through personal customer service. Although it already had an ERP system, the company lacked a flexible CRM to record detailed customer and supplier relationships—so proprietor Jan Schoch adopted Act! to meet the need for a CRM that could be adapted to their unique business processes.

Act! was configured as a central hub with customer‑specific logging, user‑defined processes, automated workflows, shared calendars and targeted email marketing; an Act! Certified Consultant led data migration and staff training to ensure adoption. Today about 50 employees use Act! to manage more than 15,000 contacts (1,000+ active customers) and support over 21 million CHF in sales, resulting in greater transparency, improved marketing efficiency, better logistics planning and stronger communication of the company’s values.

Schoch Werkhaus

Jan Schoch

Proprietor