Case Study: Cameron Instruments achieves greater marketing reach and improved customer service with Act!

Act! More Than Measures Up to Instrument Company’s Needs

Cameron Instruments is a Canadian specialist that supplies testing and calibration equipment for measuring pressure, temperature, humidity and flow to customers ranging from national labs to small manufacturers. With three decades in business and just 10 employees, the company needed a stronger way to centralize customer knowledge, manage every interaction and expand its marketing reach more efficiently.

The firm upgraded to Act! Growth Suite, combining CRM and marketing automation to store all conversations, quotes and histories and to run large automated email campaigns (4,000–5,000 contacts). The result: better-targeted campaigns, easy monitoring of responses, noticeable spikes in website traffic and inbound sales calls, and improved marketing productivity and customer service — all enabled by simple customization and online tutorials.

Cameron Instruments

Sonja Bosshard

Sales and Marketing Manager