Case Study: Digital Video Group triples business value and speeds targeted marketing with Act!

Act! keeps broadcasters in the picture

Digital Video Group’s technical sales consultant, Jim Deigan, manages complex TV and broadcast equipment sales involving products from hundreds of manufacturers and roughly 8,000 contacts. His previous database struggled to track customer histories and interactions, making it hard to organize time, follow up on leads and maintain relationships as contacts moved between companies.

By adopting Act! as his CRM and customizing it to show key information at a glance, Jim centralized contact histories, scheduled activities and ran targeted mailings efficiently. The outcome: about three times the value of business, the ability to send a targeted mailing to 400 clients in hours instead of days, stronger long-term relationships with contacts who move roles, and growing interest across the company in replacing spreadsheets with Act!.

Digital Video Group

Jim Deigan

Account Manager