Case Study: Rayburn Tours achieves higher productivity, more bookings and reduced marketing costs with Act!

Act! just the ticket for leading travel firm

Rayburn Tours, a specialist in group and school travel with nearly 50 years’ experience, faced outdated back-office systems that limited their ability to track and share customer information and manage growing enquiry and booking volumes. They needed a modern CRM to improve responsiveness, insight and scalability without disrupting service.

Working with Bluebird CRM to implement Act!, Rayburn gained real‑time data, streamlined workflows and e-marketing capabilities that boosted sales productivity and conversion rates. The company now handles more enquiries and arranges more trips with the same-sized teams, benefits from lower marketing costs, and has robust two-year data to support strategic decision-making.

Rayburn Tours

Jamie Boyden

Commercial Director