Case Study: pfm medical UK achieves 99% next-day on-time delivery and accelerated sales growth with Act!

Act! helps treat medical firm to healthy growth in sales

pfm medical UK, a subsidiary supplying high-quality medical products to the NHS, private hospitals and labs, needed a CRM to support growth in its largest Histotechnology unit. With about 1,500 contacts across 350 accounts and a product mix from fast-moving consumables to high-value capital equipment, the company required a flexible, professional system to manage sales, maintain reputation and scale operations.

The firm implemented Act!, integrated with Sage and customized by an Act! consultant, together with strict data-entry standards and add-ons like Act! emarketing and Handheld Contact. The result was clearer sales visibility, more professional quotations, targeted email campaigns and greater field productivity — contributing to a 99% next-day on-time delivery rate, rollout to other UK divisions and growing interest from its German parent.

pfm medical UK

Sue Wollington

Head of Sales & Marketing, Histotechnology