Case Study: LMT Mercer Group achieves faster product innovation and stronger customer relationships with Act!

Act! Helps Shape New Product Development for Molding Firm

LMT Mercer Group, a New Jersey-based leader in injection-molded vinyl fencing, decking and railing components, serves a diverse network of over 1,500 wholesalers and distributors in a highly dynamic marketplace. The company needed a way to capture customer interactions and product feedback that its ERP system missed so sales reps could personalize visits, re-engage dormant accounts, and feed market-driven ideas into new product development.

The company uses Act! CRM as a central, up-to-date record of transactions, conversations and customer suggestions; sales reps consult it before appointments, mark old accounts as inactive rather than deleting them, and log ideas that the product team reviews. As a result, LMT Mercer maintains closer customer relationships, routinely introduces at least 20 new products a year into a nearly 1,000‑item range, and has a targeted database of 1,500 contacts that drives both sales and innovation.

LMT Mercer Group

Roby Grenier

Territory Manager: East