Case Study: Color Business Centers achieves scalable growth and increased revenue with Act!

Act! Helps Put Space Firm Into Orbit

Color Business Centers, one of the Netherlands’ largest providers of flexible workspaces, grew from a single site to 16 locations and planned further rapid expansion. That growth put strain on back-office functions: simple Excel sheets no longer sufficed and the company needed a scalable CRM to track and communicate with clients nationwide, monitor leads, and extract management information.

They implemented Act! with support from an Act! Certified Consultant to customize the system to their needs. Act! now tracks leads to their source, instantly incorporates new sites, and serves as an HR and sales-support hub. The result is better marketing targeting, a steady stream of new customers, increased revenues, and simplified internal processes like agendas, task lists, and part-time staff coordination.

Color Business Centers

Sandra Petri

Marketing Manager