Case Study: Pacific Boating achieves outstanding customer service and reduced bad debts with Act! CRM

Act! Helps Keep Business Buoyant for Boat Firm

Pacific Boating runs a “walk on, walk off” membership scheme that gives members access to a fleet of 19 luxury cruisers without the cost of ownership. Rapid growth to around 800 members created a challenge: managing bookings, a 300-point usage system, and a large contact base while consistently delivering high levels of customer service and controlling overdue debts.

Pacific Boating adopted Act! to record every contact, call, email and task across 20,000+ records, used by 19 staff across sales, customer relations, finance and management. The easy-to-use CRM improved lead follow-up and task planning, sped up debt recovery with complete communication histories, and delivered a simple, cost-effective platform to sustain high-quality service for a membership-driven business.

Pacific Boating

Phillip Pitt

Managing Director