Case Study: Arboriculture Canada achieves 60–70% productivity boost and automated seasonal marketing with Act!

Act! Helps Arboriculture Business Branch Out

Arboriculture Canada Training & Education is a national provider of specialist arboriculture courses that needed a better way to manage student records, seasonal marketing and client reporting. After struggling with a poorly supported CRM, owner Nancy Neustaeter required a system that would track who took which courses, support geographically targeted promotions and scale with the business.

They switched to Act! (implemented by partner Keystroke) and integrated it with TopLine Dash to get a real‑time course dashboard, while using Act! Marketing Automation for “set up and forget” email campaigns. The result: streamlined course tracking and fast client reports, automated targeted campaigns reaching about 10,000 inboxes per push, roughly 10 campaigns a year, and a reported 60–70% productivity gain over their previous processes.

Arboriculture Canada

Nancy Neustaeter

Owner and Business Manager