Case Study: PRESSCOM achieves a productivity boost in advertising sales with Act!

Act! gives publisher’s sales team a productivity boost

Polish specialist publisher PRESSCOM, which distributes journals and books to a combined circulation of over 240,000 and runs events for 45,000 attendees annually, needed a more efficient way for its advertising sales team to prepare bespoke proposals, manage contacts and track project progress. The team required a robust, customizable CRM that could integrate with Microsoft Outlook and the company’s VoIP system to boost productivity without lengthy or costly adaptation.

PRESSCOM implemented Act!, which simplified account management, cut down on manual note-taking and gave managers powerful reporting to monitor deals and billing. Seamless Outlook and VoIP integration provides instant access to correspondence and recorded calls, while built-in calendars, to‑dos and notes created a centralized customer database that improved responsiveness and sales oversight.

Presscom

Mikolaj Marzec

Advertising Department Manager