Case Study: Tarmac International generates warm, targeted leads and boosts website traffic with Act! Growth Suite

Act! Generates Warm Leads for Dryer Firm

Tarmac International, a Missouri-based maker of large rotary dryers for aggregate, soil remediation and asphalt, sells equipment into a highly diverse global market. The company’s challenge was running effective, ongoing marketing and lead management for an 11‑person sales team across regions like Africa, the Middle East, Australia and China, while ensuring technical communications were targeted and relevant for each audience.

Upgrading to Act! Growth Suite with Act! Marketing Automation let Office Manager Krista Scroggins segment contacts by market, create polished email templates and automate campaigns, resulting in increased website traffic and more sales inquiries. Tarmac now sends about 8,000 targeted emails monthly (with a 12,000 goal), relies on partner Keystroke for training and upgrades, and reports faster, cleaner marketing and a steadier flow of warm leads.

Tarmac International

Krista Scroggins

Office Manager