Case Study: Westland Distributing achieves hundreds of thousands in added sales with Act! Essentials

Act! Essentials the crucial component in a company’s sales success

Westland Distributing, a long-established supplier of specialist parts for manufactured homes with depots in Arizona, California and Colorado, faced outdated processes after new owners took over in 2017. Customer data was kept in basic Excel spreadsheets and sales workflows hadn’t changed in decades, so management needed a simple, user-friendly CRM that staff with limited tech experience could adopt quickly.

They implemented Act! Essentials, migrated contacts, and used custom fields to segment inactive customers for focused outreach. Combined email campaigns, auto-generated call lists and staff training turned reps into power users—driving hundreds of thousands of dollars in new and recovered sales, improving pipeline visibility for managers and increasing field reps’ productivity.

Westland Distributing

Lou Braun

CEO