Case Study: Paul Homes achieves 40% higher sales and marketing automation with Act!

Act! Enables Custom Builders to Lay Foundations for Growth

Paul Homes, a leading custom home builder in Southwest Florida with more than three decades in business, relied on Act! but was underusing it as just a contact database. Broker Associate Jeffrey Gazlay wanted better marketing tools and had been using Constant Contact, but the lack of integration forced duplicate data entry and prevented automated, behavior-triggered campaigns—costing time and introducing errors.

By adopting Act! Marketing Automation and the Act! Growth Suite, Paul Homes gained seamless CRM-to-email integration and the ability to run tailored drip campaigns that trigger automatically. The solution eliminated double entry and errors, freed up time for selling, and helped Jeffrey achieve sales volumes about 40% higher than his peers; his success also prompted broader team training to extend those gains across the company.

Paul Homes

Jeffrey Gazlay

Broker Associate