Case Study: DIE ZEIT achieves targeted, more productive advertising sales with Act!

Act! creates win-win situation for German publishers and its advertisers

DIE ZEIT, Germany’s best-selling weekly newspaper, faced a growing sales challenge: its 80-person advertising team was struggling to manage more than 70,000 contacts and lacked a reliable CRM to view historic client data, follow up leads and deliver targeted offers. Existing tools like Microsoft Access were inadequate, causing missed opportunities and underperformance.

The publisher adopted Act!—chosen for on‑premises data security, flexibility, built‑in features and cost effectiveness—and worked with an Act! Certified Consultant to handle data migration, SAP integration, customization, training and ongoing support. The result: intelligent workflows, call lists and reminders that boost productivity, more accurate targeting and higher conversion rates, richer customer conversations and marketing that can be continually refined; other departments are now preparing for rollout.

Die Zeit

Nora Hoppe

Data Manager, Advertising Department