Case Study: 1,4GROUP achieves a united, more productive international sales team with Act!

Act! best in the field for growing business

1,4GROUP is an Idaho‑based supplier of dormancy‑enhancing and sprout‑inhibiting agricultural chemicals for potatoes that is expanding from North America into markets such as New Zealand, Thailand, the UK and Europe. After personnel changes left the company without a CRM champion, 1,4GROUP needed a more consistent, scalable way to manage sales and customer relationships across a geographically dispersed team.

The company revitalized its use of Act! with Brian Winn as champion and trainer and brought in Range CRM Consulting for customisations and bilingual webinars to improve reporting. The result: a united seven‑person sales team working in real time, better customer data and follow‑up, more efficient field visit planning, clearer pipeline visibility and faster knowledge sharing to support international growth.

1,4GROUP

Brian Winn

Technical Representative