Case Study: ZorgpleinNoord achieves faster, more accurate member communications and increased operational efficiency with Act!

Act! Adds Professional Touch to Dutch Employers’ Organisation

ZorgpleinNoord, the largest employers’ association for care and well-being in the north of the Netherlands with over 180 affiliated organisations, relied on fragmented Excel contact lists that required extensive manual copy‑and‑paste work. Sending a single digital newsletter could take up to a day and a half, and frequent changes to addresses and contact people meant their CRM data was often out of date.

By implementing Act! (with help from an Act! Certified Consultant) and linking it to Outlook, ZorgpleinNoord created a single dynamic database to manage everything from newsletter registration to dispatch, batch mailings and calendar tasks. The switch eliminated tedious data merging, sped up communications (newsletters now sent in a few clicks and in compliant batches), kept contact records current, improved internal coordination and professionalism, and saved significant time for the team.

ZorgpleinNoord

Gea Maring

Office Manager