Act!
71 Case Studies
A Act! Case Study
Asian Medical, Inc., led by President Michael O’Malley, helps American manufacturers export medical, laboratory, and dental equipment to Asia and the Middle East. Managing nearly 15,000 global contacts across multiple offices required a CRM that could keep communications, meetings, and follow-ups organized, and Act! became the tool he relied on for that daily challenge.
Act! provided Asian Medical, Inc. with contact management, one-click calls/meetings/to-dos, mail merge, Outlook integration, and sales insights to streamline outreach and track every interaction. As a result, Michael improved productivity, maintained stronger relationships across his international network, and avoided the limitations he found in Salesforce after paying a $10,000 migration fee and returning to Act! quickly.
Michael J. O’Malley
President