Case Study: Handy AV Limited achieves 30 years of CRM-backed efficiency and growth with Act!

30-year-long customer relationship displays Act!’s staying power

Handy AV, founded by Aubrey Wright in 2002, is a long‑standing audio‑visual integrator serving corporate clients and global brands like Adidas and Louis Vuitton. Operating in a fast‑moving sector and delivering large, multi‑site installations (including a cross‑Europe digital signage network for Primark), the company needed a reliable way to manage growing customer data, coordinate internal and external sales teams and keep projects on track as it scaled.

Handy AV relies on Act! as its central CRM — a single, cloud-enabled database with standardized templates, reporting and an “Opportunities” pipeline — to capture and share up‑to‑date customer information quickly. The result is measurable productivity gains: faster data entry and retrieval, smoother handovers between staff, improved project oversight and continued ability to win and manage major accounts, with plans to expand licenses and integrate Act! with Sage as the business grows.

Handy AV Limited

Aubrey Wright

Director