Case Study: Lenovo achieves +412% brand lift with Act Bold's CTV programmatic strategy

Lenovo drives +412% brand lift with Act Bold

Lenovo, an enterprise tech company, faced the challenge of moving B2B brand metrics effectively. Linear TV CPMs were unsustainable, while display and social channels were not delivering sufficient brand lift. Premium connected TV (CTV) inventory was available, but the necessary B2B targeting and creative stack did not yet exist. The vendor, Act Bold, was engaged to test CTV as a viable channel.

Act Bold built a CTV operational stack with enterprise B2B audience targeting and CTV-native creative. The solution utilized premium inventory and a measurement framework to capture brand impact. The program drove a +412% brand lift, achieved 96% viewability, and reduced CPM by 32% compared to linear TV. This proved CTV's effectiveness for B2B, and the program scaled successfully for Lenovo.

Lenovo