Case Study: Lenovo achieves scalable, high-quality English content and 20% translation-cost savings with Acrolinx

How Lenovo Turned a Team of Chinese Writers Into Ace Content Creators

Lenovo faced a major content challenge after building a new global content team in China: non-native English writers were producing copy that didn’t meet Lenovo’s technical and brand standards, yet the company needed to publish hundreds of pieces monthly and translate content into up to 31 languages. To address this, Lenovo adopted Acrolinx’s content-optimization platform to give writers real-time feedback and enforce terminology and style standards.

Acrolinx was customized and deployed in about two months and rolled out to roughly 50 writers using 50 licenses; writers ran content through Acrolinx from their authoring tools before review. The result was faster, more consistent English content that was easier to translate, producing a 20% reduction in translation costs within two years, paying for itself in 24 months, and saving Lenovo hundreds of thousands of dollars while enabling scalable, high-quality content production.

Lenovo

Keith Vicek

Senior Software Engineer/Worldwide Information Development Strategy