Case Study: TELUS achieves faster, more consistent sales email generation with OpenAI integration from Acro Media

TELUS launches AI email integration POC in 2 weeks with Acro Media

Telus, a world leader in telecommunications, sought to streamline outgoing communications for their sales teams by integrating artificial intelligence into their workflows. They engaged vendor Acro Media to build a proof of concept that would integrate OpenAI's ChatGPT into their email generation tool for sales reps, aiming to improve operations and ensure brand consistency.

Acro Media developed a custom integration with OpenAI's API, creating functionality to add product data, use preset email prompts, and allow for additional manual adjustments. The team successfully delivered the proof of concept within a strict two-week deadline to rave reviews. The project enhanced operational efficiency with automated, branded messaging and is being considered for a company-wide rollout.

Telus