Case Study: DocuSign increases site conversions and boosts homepage engagement with Acquia Lift (Acquia)

DocuSign Increases Site Conversions with Acquia Lift

DocuSign, the global leader in Digital Transaction Management and eSignature used by 300,000 companies in 188 countries, needed its flagship site to match the personalized, reliable experience it provides customers. A legacy, siloed CMS made content authoring difficult, produced a stale user experience, and prevented the company from delivering targeted journeys or meeting conversion goals.

DocuSign migrated docusign.com to Drupal on Acquia Cloud with help from FFW and implemented Acquia Lift to collect behavioral data, create audience segments, run A/B tests, and deliver personalized content (integrated with Demandbase). Within four months homepage engagement rose 89% and conversion click-through rates reached 60% for enterprise and 80% for mid-market audiences, driving trials, demos and sales contacts while enabling further integrations like Eloqua.

DocuSign

Alberto Viotto

Senior Director Web Marketing and Strategy