Case Study: Ticketmaster achieves increased ticket sales and season-ticket retention with Acoustic's TM Engage

Ticketmaster connects venues to their audience

Ticketmaster, the global ticketing company connecting venues to audiences, needed to help its clients better harness customer data to personalize outreach, drive ticket sales, retain season-ticket holders and create up- and cross-selling opportunities. To meet that challenge, Ticketmaster worked with Acoustic to build a new digital marketing automation offering, TM Engage, powered by Acoustic Campaign.

Acoustic’s Campaign platform enables TM Engage to deliver personalized messages and tailored content to fans, improving the fan experience and driving ticket sales. The solution created new up- and cross-selling opportunities through greater event engagement and helped nurture season-ticket holders, encouraging higher renewal rates for Ticketmaster’s clients.

Ticketmaster

Jen Zick

VP of Direct Marketing