Case Study: Heartland Bank achieves $49,500 annual savings and boosts eStatement & mobile adoption with ACI Worldwide's Touchpoint program

Heartland Bank Drives Savings and Customer Loyalty with Online Marketing Strategy

Heartland Bank, a top-100 U.S. community bank in central Ohio, needed to increase customer adoption of its electronic delivery channels—particularly eStatements and mobile banking—after two years of slow progress. The bank turned to ACI Worldwide and its online/mobile banking solutions and enrolled in ACI’s Touchpoint marketing program to use branded campaigns and a Self-Service Center to drive enrollment.

ACI Worldwide’s Touchpoint campaigns (eStatements and mobile banking) and the Self-Service Center made enrollment simple and highly visible via banner ads, lobby materials and auto-enroll functionality. The eStatements campaign added 800 new enrollees in the first month and averaged 100 new enrollees per month thereafter (1,500 enrolled total), with 52% of current eStatement adoption attributed to Touchpoint—saving about $2.75 per customer per month (~$4,125/month, $49,500/year). The mobile campaign enrolled 400 users in the first 60 days, reaching roughly 8% of online users and tracking toward a projected 15% penetration. ACI Worldwide’s Touchpoint program thus delivered rapid adoption and measurable cost savings.

Heartland Bank

G. Scott McComb

President and CEO