Case Study: Super Retail Group achieves higher employee engagement and sales uplift with Achievers

Super Retail Group leverages employee recognition to create a more engaged workforce

Super Retail Group, a large Australian retail chain with more than 12,000 team members across 630+ stores, 7 distribution centres and 4 support offices, identified recognition as a barrier to engagement in 2017—only 56% of employees felt appropriately recognised for their customer service.

To address this SRG launched SOULmoments powered by Achievers, rapidly connecting staff company-wide. Within three months 70% of team members were activated and over 53,000 recognition moments recorded; by six months the program hit 100,000 moments and drove a three-point uplift on the engagement recognition measure (without rewards). Since launch the business has celebrated 500,000 recognition moments, sees 50% monthly platform usage, and stores with higher recognition achieved a 21% higher average transaction value.

Super Retail Group

Jane Kelly

Chief Human Resources Officer